Located right on the Elbe and Alster rivers, Hamburg is a city of converging culture, diverse influences, and expanding opportunity. An increasingly popular destination in Germany, it’s renowned as a thriving port, financial center, and cultural and creative melting pot. Essential sightseeing stops include city hall, the harbor promenade, and the Speicherstadt—the old warehouse district, now a UNESCO World Heritage Site. In the St. Pauli quarter, you’ll find the Reeperbahn area, home to a vibrant nightlife scene. Tours explore its rich musical history as the proving ground of the Beatles, as well as its present-day reputation as the largest red-light district in Europe. The city doesn’t seem to do anything by halves: HafenCity is the biggest urban development project on the whole continent. Visitors looking for more traditional attractions can enjoy relaxed walks along the café-laden Schanze neighborhood; the first zoo to feature enclosures without bars; and classic attractions such as the Laeiszhalle concert venue and St. Michael's Church. You can also take tours of the city’s copious street art, drink your way through its impressive beer scene, or get a little exercise by opting for a bike tour. With more than 200 theaters, museums, and music venues—plus its array of festivals—Hamburg offers travelers plenty of opportunities to let loose with a side of culture.